Royal fans anticipate solo venture from Meghan Markle
As the launch of Meghan Markle's American Riviera Orchard brand approaches, fans are eager to see what the Duchess of Sussex has in store, with jams and wine rumored to be part of the lineup. However, the promotional video for the brand only features Meghan, hinting that this venture may be solely led by her.
Strategic move or independence?
Brand strategist Lucie Green suggests that Meghan's decision to exclude Prince Harry from the brand could be a strategic move to avoid leveraging their royal connection for commercial gain. With Meghan's background as a lifestyle influencer and entrepreneur, she brings credibility to the project that Harry may not have. This move could also showcase Meghan's independence and entrepreneurship.
Empowering women through brand narrative
By branding the company as "by Meghan, Duchess of Sussex," Meghan is creating a narrative of empowerment for women. According to Green, this approach aligns with Meghan's identity as a female entrepreneur and businesswoman, aiming to connect with other female leaders and celebrities in the industry. The brand is expected to resonate with women looking for products created by women.
Delays and future plans
Despite the initial buzz surrounding the brand, Meghan is yet to make a sale. Green speculates that this delay could be due to Meghan seeking investors for the company. With plans to offer a range of products including rosé wine, bedding, home décor, and more, Meghan is working towards building a brand that reflects her passions and interests.
Excitement builds for American Riviera Orchard
As Meghan prepares to introduce her products to the public, royal fans and followers eagerly anticipate the launch of American Riviera Orchard. From jams to wine and a variety of lifestyle products, Meghan's brand is poised to make a mark in the industry. Stay tuned for updates on this exciting new venture from the Duchess of Sussex.
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