ITVBe Shutdown Leads to the End of Dinner Date
ITV has quietly ended the popular dating series Dinner Date after more than a decade on air. The show, which first aired in 2010, will not be moving to ITV2 following the announcement of ITVBe's closure.
Format Not Returning, Source Confirms
Despite not making a formal announcement, ITV has confirmed that Dinner Date will not be returning. A source close to production revealed that there are no plans for a new series of the show, but if it were to come back, it would be on ITV2 or ITVX.
Transition to ITV Quiz and Reality Show Lineup
ITVBe is set to be rebranded as ITV Quiz in June 2025, with popular shows like The Only Way Is Essex and The Real Housewives of Cheshire moving to ITV2. The decision is part of ITV's effort to streamline content and focus more on ITVX and ITV2 as its primary reality and entertainment hubs.
Future of Reality TV on ITV2
ITV2 will now be the home of reality TV on ITV, with flagship shows like Towie making the transition to the channel. The move comes after ITV's success and record-breaking viewership on ITV2, prompting the closure of ITVBe.
Popular Shows Find New Home
Popular reality shows like Love Island, Big Brother, and The Bardsley Bunch will also find their new home on ITV2, marking a shift in ITV's reality TV lineup.
Hope for a Fresh Start
With the transition to a new channel, bosses are optimistic that shows like Towie will find the audience they deserve and continue to thrive in the ever-evolving world of reality television.
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