Daytime Winner Controversy
The National Television Awards (NTAs) are at the center of a 'fix' row after This Morning, the popular daytime show, lost out on the Daytime gong. The Repair Shop, a feelgood BBC program that airs in the evening, took home the award, ending This Morning's 12-year domination of the category.
Evening Air Time Raises Eyebrows
While many celebrated The Repair Shop's victory, some questioned its inclusion in the Daytime category due to its 8pm broadcast time. Viewers took to social media to express their confusion and disbelief, asking why a program airing in the evening was even nominated in the Daytime category.
Disappointment for This Morning Staffers
Reports suggest that some staff members of This Morning were upset by the outcome. The loss comes amidst a year of turmoil for the show, including the departure of veteran host Phillip Schofield following his admission of an affair with a younger male colleague in May.
A source revealed, "This Morning have won the Daytime award for 12 years so to lose now is a real kick in the teeth. There is a feeling that all the scandal surrounding Phil and what happened has damaged the brand. It is so hard for the team behind This Morning because they work so hard. Holly is doing her best to get the public back onside, but it will take a while for the show to regain its popularity. She's key to the future of This Morning's success."
Holly Willoughby Speaks Out
Holly Willoughby, 42, who fronts This Morning, attended the awards ceremony without her former co-host Phil. In an interview with The Celeb Report, she expressed her desire to distance herself from the recent upset, stating, "It's been a difficult year. People want to move on now. It feels different. If I am really honest, it has been up and down. But what's lovely is you find that people rally around you and the goodwill is there."
Despite the disappointment, This Morning continues to be a popular show with a dedicated team working hard to maintain its success. Only time will tell if the loss at the NTAs will have a lasting impact on the show's reputation.
