Phil Turner's Fatal Mistake on The Apprentice

Lord Sugar shuts down Phil Turner's business idea

In a crucial moment on The Apprentice, businessman Phil Turner faced the wrath of Lord Sugar as he defended his loss-making business idea to expand a 'Pies by Post' service. Despite making it to the final two, Phil's risky statement about business priorities led to his downfall.

Lord Sugar's stern warning

During the tense boardroom exchange, Lord Sugar scolded Phil for not focusing on what makes the most money in business. Phil's insistence that there's more to running a business than profits did not sit well with the billionaire boss, who bluntly reminded him that the primary goal is to make money.

Phil Turner's final moments on The Apprentice

Despite attempting to backtrack and emphasize his commercial drive, Phil's excuses for the company's losses fell short. Ultimately, his controversial statement and inability to prioritize profits cost him the £250,000 investment as he lost to gym boss Rachel Woolford in the final moments of the show.

Rachel Woolford's surprising win

Rachel's victory shocked many viewers, especially considering her low profile in the series leading up to the finale. Her strategy of staying under the radar and avoiding confrontation with Lord Sugar proved successful, contrasting with Phil's more outspoken approach that ultimately led to his downfall.