The Royal Family has recently faced a series of bombshells with the release of Omid Scobie's new book. However, Kate Middleton's popularity remains strong, as she makes a strategic move just in time for Christmas. The Duchess of Cambridge has secured the prime Christmas Eve slot for her festive Carol service, and she's enlisted the help of several singing sensations, including Beverley Knight.
Positioning Herself for the Future
According to PR and marketing guru Andrew Bloch, Kate's choice to host the Christmas Eve service is evidence of her appeal and her efforts to position herself as a key member of the royal family and a future Queen. The service, which was recorded on December 8, will air on ITV on December 24. Bloch points out that if ITV didn't believe there would be significant audience interest, they wouldn't have given her such a prime time slot during the Christmas period.
Elevating Her Status
Kate Middleton has skillfully elevated her status and brand within the royal family, not just as Prince William's wife but as a personality in her own right. Over the past few years, she has won a place in the nation's hearts, displaying qualities such as leadership, empathy, authenticity, humility, humor, dignity, and grace. Andrew Bloch believes that by hosting the Christmas Eve service and engaging with the public in a natural and authentic way, Kate is increasing her popularity and solidifying her brand.
A Festive Tradition
The Christmas Eve service has become a festive tradition for Kate Middleton. Last year, it honored the legacy of the late Queen, and the year before, it recognized those who supported their communities during the pandemic. In previous services, Kate even showcased her musical talent by playing the piano, accompanied by pop star Tom Walker. This year's service will express gratitude to those who support babies, young children, and families across the UK.
Star-Studded Lineup
The Westminster Abbey choir, known worldwide for their performances, will sing popular carols at the service. In addition, there will be musical performances from Beverley Knight, Adam Lambert, Jacob Collier, Freya Ridings, and James Bay. The guest list will include inspiring members of the community, such as midwives, health visitors, early years practitioners, nursery teachers, and community volunteers. Members of the royal family will also be in attendance, as they have been in previous years.
Kate's Christmas Power Move
Kate Middleton's selection for the prime Christmas Eve slot for her festive Carol service is seen as a strategic power move. By positioning herself as a key member of the royal family and engaging with the public in an authentic way, she continues to strengthen her brand and appeal. Her efforts to elevate her status have resonated with the nation, and she is winning a place in their hearts.
Source: The Guardian
