Court documents reveal restrictions on clothing sales
Meghan Markle's new lifestyle brand, As Ever, faces restrictions on selling clothes as revealed in court documents. The Duchess of Sussex, 43, is set to launch her brand next month, focusing on food products like jams and dog biscuits. However, the US Patent and Trademark Office issued a "partial rejection" of her trademark application, stating she couldn't sell clothes due to similarities with a Chinese fast fashion outlet called ASEVER.
Trademark issues and legal actions
After being forced to re-brand American Riviera Orchard due to trademark issues, Meghan Markle faced another setback with As Ever. The Mayor of Porreres in Majorca is considering legal action over similarities between Meg's new logo and the town's centuries-old coat of arms. Additionally, the owner of a New York-based clothing firm with the same name expressed concerns over potential legal implications after Meg's brand announcement.
Concerns over logo and potential copyright issues
Fans noticed that the As Ever logo bore a striking resemblance to the Coat of Arms of Porreres in Majorca, raising concerns about plagiarism and copyright issues. Despite claims that the logo was created after a global search of trademarks, experts and industry insiders have pointed out potential challenges and setbacks for Meghan's brand due to the logo controversy.
