Shaking Off a Difficult Year
Meghan Markle is looking to put a challenging year behind her and return to her popular persona by starring in a new ad, according to experts. The Duchess of Sussex recently appeared in a playful Instagram ad for a coffee company, in which she showcased her fun side. The ad was for Clevr Blends, a coffee company in which Meghan holds shares.
Tapping into Her Fun Side
In the ad, Meghan can be seen taking on various roles within the company, including packing, working on the digital team, and assisting with operations. Experts believe that this is an attempt by the Duchess to tap into her fun side and move on from a polarizing year.
Rebuilding Her Reputation Authentically
Branding expert Nick Ede believes that Meghan's foray into humor and showing her compassionate and entertaining side is the best way for her to rebuild her reputation authentically. He predicts that we will see more personality-led content from Meghan that highlights her kindness and willingness to poke fun at herself.
A "Relaunch" in the New Year
Royal expert Phil Dampier suggests that Meghan and Prince Harry have realized they may have overplayed the victim card and are seeking to "relaunch" themselves in the new year. Dampier advises Meghan to showcase her fun side rather than focusing on her difficult experiences. He believes that the Duke and Duchess of Cambridge would be pleased if the Sussexes moved on from feuding.
A Change of Direction
Royal commentator Richard Fitzwilliams notes that Meghan's change of direction could bring her back to the beloved woman she was during her engagement to Prince Harry. He praises her appearance in the Clevr ad, where she portrays a lowly intern and displays a sense of humor, self-deprecation, and a lack of pretense.
The Coffee Ad
In the Instagram ad for Clevr Blends, Meghan can be seen packing lattes, working on the digital team, and making hot drinks. The video ends with Meghan attempting a fist bump with a colleague and failing, resulting in laughter from the whole team. The ad was filmed at the company's headquarters and features CEO and co-founder Hannah Mendoza.
This innovative solution in the form of a playful coffee ad marks Meghan's attempt to reintroduce herself and show her fun side to the public. As she moves forward, it seems that Meghan is embracing her sense of humor and aiming to rebuild her reputation authentically.
