Investing in Style
Meghan Markle, the Duchess of Sussex, has revealed her strategic approach to investing in small brands, sharing insights into her growing investment portfolio. In a recent interview with the New York Times, Meghan disclosed her latest investment in the luxurious handbag brand, Cesta Collective.
Global Spotlight
With a keen awareness of the global spotlight on her fashion choices, Meghan expressed her intention to support designers she has close relationships with, as well as smaller, up-and-coming brands that deserve more attention. By strategically wearing pieces from these brands, Meghan has demonstrated her ability to significantly impact their sales and brand visibility.
The Power of Influence
Meghan's endorsement of brands like Strathberry and Kimaï has led to remarkable increases in sales and brand recognition. For example, after Meghan was seen carrying a bag from Scottish brand Strathberry during an engagement, the bag sold out online within minutes, prompting the brand to expand its workforce.
Huge Impact
Similarly, Meghan's support of the lab-grown diamond company Kimaï resulted in a sales spike of $1.2 million. Co-founders Jessica Warch and Sidney Neuhau attributed this success to Meghan wearing their pieces, enabling the brand to grow significantly and raise additional funding.
Style Icon
In 2019, Meghan was recognized as the most powerful dresser of the year, with her fashion choices driving a 216 percent increase in searches for similar styles. Her influence on consumer behavior and fashion trends has been substantial, outperforming other celebrities in the realm of style and fashion.
Strategic Investments
In addition to her fashion-related investments, Meghan has also ventured into the wellness industry by investing in Clevr Blends, a wellness coffee brand. Her investment choices align with her emerging lifestyle brand, American Riviera Orchard, reflecting her commitment to supporting brands that resonate with her values.
Through her strategic investments and fashion choices, Meghan Markle continues to revolutionize the way small brands gain visibility and thrive in the competitive market, solidifying her status as a savvy investor and style icon.
