Meghan Markle to Launch Wine Range for American Riviera Orchard Brand

Meghan Markle's Latest Business Move

Meghan Markle is set to expand her American Riviera Orchard brand by adding a bottle of rosé wine to the collection, as reported by the Daily Mail. Known for her fondness for wine, Meghan’s strategic move is seen as a potentially lucrative step for the Duchess.

Celebrities in the Wine Business

If Meghan launches her own wine range, she will join the ranks of A-listers such as Cameron Diaz, George Clooney, Brad Pitt, and Kylie Minogue who have also ventured into the branded wine business. Jay-Z famously owned Armand de Brignac Champagne before selling a stake for $300 million.

Product Range and Delay in Sales

Aside from wine, Meghan is expected to sell bedding pillows, soaps, home décor, fragrances, cookbooks, and cookie mixes on American Riviera Orchard. The delay in sales could be due to Meghan's search for investors for the company, according to branding expert Lucie Green.

Successful Jam Promotions

While fans eagerly await the launch of Meghan's products, the promotional jams sent to friends and influencers have created excitement for the brand. Lucie Green highlighted the success of starting simple with targeted promotions to build anticipation.

Excitement for American Riviera Orchard

Since announcing the launch of American Riviera Orchard in March, Meghan has received positive feedback from royal fans on social media. Enthusiasts are looking forward to the range of products the brand will offer, from home goods to lifestyle content.