PIERS Morgan has slammed his GMB rival Dr Shola Mos-Shogbamimu as “disgusting” after she made a series of allegations claiming that Prince William is “racist”.
The TV firebrand lashed out at the activist after she accused the Duke of Cambridge of being “racist” in a scathing comment piece – accusing her of “race baiting”.
Dr Shola claims that the Duke can’t “claim ignorance” in her explosive piece in The Voice, which also rips into the royal for stating “we are very much not a racist family.”
The activist demands that Prince William be “held to account” for what she feels is “casual racism”, but Sun columnist Piers has hit back at her comments.
Posting on Twitter, Morgan said: “Disgusting race-baiting crap from one of the nastiest, most toxic pundits in Britain.
“The Voice should be ashamed of itself too for fuelling this fake racism nonsense about William.”
The pair have very publicly butted heads before when the ex-Good Morning Britain presenter was accused of being racist by her after mispronouncing her name on the show.
Piers accused the activist of race-baiting while speaking to her on the ITV show about Meghan Markle in January 2020.
Dr Shola was left furious after he mispronounced her surname at the beginning of their segment – sparking a fiery debate.
The pair had been discussing Prince Harry and Meghan’s plans for a “new life” in California on the show.
After the botched introduction, Shola looked irritated as she muttered: “Piers, come on.”
‘EVERYTHING IS RACIST’
He dismissed the gaffe as he said: “I knew that I would get your name wrong”, but she hit back: “If you want to say it, say it properly.”
Piers defended the error as he blamed GMB producers, insisting that her surname had been put across two lines on the teleprompter.
He said that the slip up was not deliberate, adding: “I was watching you all day yesterday saying that everything is racist.
“You’re going to say its racist, aren’t you?
Shola retorted: “So why don’t you say my name properly then?”
The conversation quickly spiralled, with Piers demanding evidence as she claimed that Meghan backlash is partially “racism”.
Piers continued: “You are race baiting, trying to turn the Meghan debate into a race divide.”
His former co-host Susanna Reid eventually managed to get hold of the conversation, but the pair continue to clash with Shola telling the broadcaster “it is not my job to teach you about racism.”