PRINCE Louis has set a bike-maker free-wheeling all the way to the bank after he was snapped on one of its cycles.
He was seen on a £190 red Tadpole+ balance bike in a shot taken to mark his third birthday.
And his picture has been great news for cycle maker Frog Bikes as it has sold all its stock.
The 12in Tadpole+ is an aluminium frame, pedal-less balance bike.
A smaller 10in model at £170 and a larger 14in machine costing £200 have both also sold out.
The company, based in Ascot, Berks, was set up by Jerry and Shelley Lawson in 2013 after they struggled to find bikes for their children.
Spokeswoman Val Benyon said: “We’re delighted to see Louis on one of our bikes.
“It’s great to see a British brand being pushed by the royals.”
