Fans react to the news
A BBC BREAKFAST star has revealed a beloved programme has been axed from the News channel.
Ben Thompson has revealed Beeb bosses have axed World Business Report after a whopping 30 years on air.
End of an era
Fans have branded the move the "end of an era" as they commented on social media.
Presenting the morning edition of the show, Ben signed off by revealing it would be the very last.
The 41-year-old told viewers: "Now, before we go some news about us. After more than 30 years, we're gonna say goodbye to World Business Report."
"We love it, but it's time for a new look and a new name. Business Today is what will be called from later today."
"All you need to know about money markets, finance, tech travel and trade business today, here on BBC news."
"But for one final time for me and the team you've been watching World Business Report."
Reactions from viewers
Fans have branded the move the "end of an era" as they commented on social media.
One said: "How come the name change is happening from the afternoon edition?"
A second wrote: "End an era. Seems like yesterday I was pressing for you to race back to the Dubai office to make the 0830 WBR live."
"Will your name be in the program title," questioned a third eager viewer.
World Business Report first launched on BBC News back in 1995.
It has previously been angered by BBC Breakfast's Ben Boulos, Sally Bundock and Samantha Simmonds.
Ben is a regular guest presenter on BBC Breakfast.
