Coleen Rooney in Line to Secure Lucrative ITV Deal

Big Money Deal in the Works

Coleen Rooney, currently a star on "I'm a Celebrity," is on the brink of signing a significant deal with ITV that could see her following in the footsteps of Holly Willoughby. ITV executives are closely monitoring her performance in the jungle, considering her for a role as a presenter on upcoming shows supported by major advertisers.

The "Coleen Effect" and Social Media Influence

Known for her Midas touch when endorsing products, Coleen's influence extends beyond television. With over a million Instagram followers, she sets trends that prompt thousands to imitate her purchases, leading to products like her £1,000 silk pyjamas selling out. Her ability to connect with everyday shoppers, akin to Holly Willoughby, makes her a valuable asset for advertisers.

Potential for Advertiser Funded Programmes

ITV is exploring new avenues for advertiser-funded programs, with big companies sponsoring and financing show production. This model has been successful with shows like "Cooking with the Stars" and "M&S: Dress for Less." Coleen's involvement could lead to collaborations with major brands and appearances in bankrolled shows.

From the Jungle to Daytime TV

Having previously appeared on ITV in various roles, including co-hosting and documentary features, Coleen's participation in "I'm a Celebrity" could open doors to new opportunities. Speculation suggests she might join the panel on "Loose Women" following her jungle stint. Both ITV and Coleen's representatives have refrained from commenting on these developments.