From hiding in a wheelie bin to landing a double deal
Dragons' Den star Matt Kennedy recently shared insights into the rigorous experience participants face on the hit show. In 2022, Matt successfully secured investments from Peter Jones and Deborah Meaden for his business, Fussy, after a challenging two-hour pitch session.
Unconventional tactics for TV success
To make his pitch memorable and stand out, Matt's approach included launching himself out of a wheelie bin, surprising the Dragons and TV viewers alike. Despite the unconventional tactic, Fussy's sustainable deodorant brand impressed the investors and has since achieved a revenue run rate of £12 million.
Behind-the-scenes of the pitch
Matt revealed that the intense grilling from the Dragons lasted a whopping two hours, emphasizing the real and unscripted nature of the process. From waiting inside a wheelie bin for 30 minutes to facing tough questions, the journey to securing investment on Dragons' Den is far from easy.
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