Dragons' Den Success Stories: From Rejection to Riches


Dragons' Den Success Stories: From Rejection to Riches

SCORES of entrepreneurs have left empty-handed after a verbal lashing from the Dragons – but some plucky contestants go on to have the last laugh.

Levi Roots: From Jerk Sauce to £30 Million

Levi Roots, the man behind Reggae Reggae sauce, faced rejection in the Den but is now worth £30 million and set to enter the Celebrity Big Brother house. His journey from illiteracy and crime to success is even being made into a film.

Rachel Lowe: The Board Game Queen

Rachel Lowe's board game, The Destination, outsold Monopoly after being turned down by the Dragons. Lowe, now worth £96 million, also created a Beano board game to celebrate Dennis the Menace's 70th anniversary.

BrewDog's £1.8 Billion Missed Opportunity

In 2008, BrewDog's founders missed out on a Den deal, with their company now valued at a whopping £1.8 billion. The dragons passed on a deal that could have been worth £360 million today.


Dragons' Den Success Stories: From Rejection to Riches

Hungryhouse: A £200 Million Success

Despite a failed deal with the Dragons, online takeaway ordering business Hungryhouse was eventually sold for £200 million to Just Eat after securing investments and growing its platform.

Tangle Teezer: A Hair-Raising Success

Shaun Pulfrey's Tangle Teezer, dismissed by the dragons in 2007, became a £70 million business. Backed by supermodels, the hairbrush company continues to thrive.

Trunki: Riding High Despite Rejection

Trunki, the ride-able suitcase for children, faced rejection in the Den, but now boasts sales in over 100 countries and a turnover of £9.5 million. The company was sold for £12 million.

Prestige Pets: Barking Up the Right Tree

Natalie Ellis's non-spillable dog bowl, rejected by the dragons, became a million-dollar success in the US, with even Barack Obama ordering one for his dog, Bo.


Dragons' Den Success Stories: From Rejection to Riches

Cup-a-Wine: From Tacky to Top Seller

James Nash's wine product, deemed 'tacky' by the dragons, was later picked up by Marks and Spencer and became a hit with holidaymakers and commuters.

Nuud Gum: Chewing up Success

Keir Carnie's Nuud gum landed a deal with a major UK supermarket after being rejected by the Dragons, proving their doubts wrong and securing a spot in 260 Waitrose stores.


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