Emmerdale at risk of being axed to save Coronation Street, soap fans fear

Financial struggles at ITV spark concerns

Soap fans are expressing concerns that Emmerdale may face the axe in order to save Coronation Street, following comments from Sally Ann Matthews, who plays Jenny Bradley on the iconic ITV soap.

Speculation arises as stars leave

Recent departures of key stars from Coronation Street have fueled speculation about the future of both shows, with fans worrying that ITV's financial challenges could lead to drastic measures.

Actors' concerns and shifting industry dynamics

Reports indicate that actors are expressing apprehensions over potential job cuts and the allure of more lucrative opportunities in the content creation industry, leading to further uncertainty for the soap operas.

ITV's focus on streaming

Rumors suggest that ITV's future may lie more in its streaming service ITVX than traditional television, signaling a potential shift in the way viewers consume content and the future of beloved shows like Coronation Street.