Emmerdale Sells Soap Props for as Little as 99p Amid Cast Cuts

Skint Emmerdale Bosses Auction Off Iconic Props

Emmerdale fans can now own a piece of the soap's history as skint bosses sell off iconic props for as little as 99p. ITV is auctioning items on eBay, including a real leather wallet used by recently axed character Will Taylor and a wedding invitation box from Kim Tate's doomed wedding.

Memorable Props Up for Grabs

From a stainless steel hipflask to a mask of Marlon Dingle's face, fans have the chance to bid on various items. The auction has already sparked interest, with some props commanding higher prices while others go for as little as 99p.

Financial Pressures Lead to Cast Cuts

The decision to auction off these items comes amidst financial pressures at Emmerdale, leading to widespread cast cuts. High-profile actors like Roxy Shahidi and Lesley Dunlop have been let go, leaving fans shocked over the unexpected departures.

New Changes in Soap Schedule

ITV announced changes in the soap schedule, reducing the weekly airtime for both Emmerdale and Coronation Street. Under the new format starting in January 2026, both soaps will air for a half-hour each, creating a soap "power hour" for viewers.

Preserving Longevity and Adapting to a Competitive Market

ITV boss Kevin Lygo emphasized that the changes aim to preserve the longevity of the soaps and create room for growth in a competitive market. The new structure will also make Emmerdale and Coronation Street more "streaming-friendly" for viewers.