An entrepreneur who secured investment from Dragons’ Den star Sara Davies has opened up about his experience with the business tycoon. Alex Street, the founder of Mystery Jersey King, sought a £50,000 cash injection for his football jersey business on the BBC One show.
Same on and off screen
Alex Street shared that Sara Davies is exactly the same off-screen as she appears on the show, highlighting her authenticity and hands-on approach in their business dealings. Despite stumbling over key numbers during his pitch, Sara was the only dragon to offer him a deal.
Hands-on approach
Speaking exclusively to The Celeb Report, Alex praised Sara and her team for their support and guidance post-investment. He mentioned that Sara's involvement goes beyond just providing funding, with workshops, follow-ups, and constant communication to help him grow his business successfully.
Real workshop clinic
Alex shared that Sara ran a boot camp in September and October, offering valuable insights and resources to help him navigate the business world. The entrepreneur emphasized the importance of making every customer happy and providing them with a unique experience through Mystery Jersey King.
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