Entrepreneurs Turn Tables on Dragons’ Den Critics

From ‘Delusional’ to Millions

A pair of entrepreneurs who were once branded ‘delusional’ on Dragons’ Den have had the last laugh as their company is now worth millions of pounds. Dr Guy Sandelowsky and Shiv Sivakumar entered the Den with Omni, their vegan pet food brand, hoping to secure investment from the business titans.

Initial Setback

Initially, their pitch didn’t go as planned, with Touker Souleyman calling them 'delusional' about their product's value. Despite the criticism, the episode's airing had a positive impact on their business.

Success Story

Since their appearance on the show, Omni is now valued at over £7,500,000, with a significant increase in demand. The founders have had to expand their operations to meet the growing needs of their customers.

Entrepreneurial Spirit

Dr Guy and Shiv’s aim with Omni is to provide pets with happier, healthier lives through lab-grown pet food derived from yeasts, algae, and pulses. Despite initial skepticism from the Dragons, Deborah and Steven ended up offering to invest in the business.

Last Laugh

Deborah and Steven recognized the potential of the business and negotiated a joint investment, showing that sometimes being branded 'delusional' can lead to a successful outcome in the end.