Gary Lineker Hopes to Continue as the Face of Walkers Crisps for Years to Come

Walkers Crisps and Gary Lineker: A 30-Year Partnership

Gary Lineker, the former footballer turned TV host, has expressed his hopes of remaining the face of Walkers crisps well into his eighties. Lineker first became the brand ambassador for Walkers in 1986 and has been associated with the snacks company for almost 30 years. Reflecting on his long-standing partnership, Lineker shared his surprise and gratitude for the successful collaboration.

From Three-Year Contracts to Three Decades

Lineker initially signed a three-year contract with Walkers, but the partnership proved to be so fruitful that it was extended multiple times. As he gears up for another three years as the face of the brand, Lineker will surpass the three-decade mark in his association with Walkers. The longevity of their collaboration speaks to the mutual enjoyment and success experienced by both parties.

Embracing the Christmas Spirit with 'Father Crispmas'

In celebration of Lineker's enduring partnership with Walkers crisps, the former footballer dressed up as 'Father Crispmas' to share his beloved snacks with fans for the first time ever. In contrast to his usual on-screen persona, which revolves around his refusal to share his crisps, Lineker embraced the festive season by generously offering them to the public.

A Shift Towards a Meat-Free Diet

Aside from his association with Walkers crisps, Lineker also shared his evolving dietary preferences. Over the past year, he has increasingly adopted a meat-free diet and has even dabbled in vegan cooking. Although he admits that it can be limiting at times, Lineker expressed admiration for those who are able to maintain a vegan lifestyle. He believes that as vegan substitutes continue to improve, the shift towards plant-based diets may become more widespread for the sake of the planet.

As Lineker looks towards the future, he remains grateful for his partnership with Walkers crisps and hopes to continue representing the brand for many years to come.