GOGGLEBOX stars called out Holly Willoughby’s “mum voice” as she fronted new series, Freeze The Fear.
The Channel 4 reality show re-played a clip showing the This Morning anchor, 41, strongly urging contestant Patrice Evra to ditch the task in hand for his health.
The French footballer had been submerged in below freezing cold water for 15 minutes when his body temperature plunged sharply to 36.7 degrees Celcius.
The healthy body temperature for a human is 37 degrees Celcius, which prompted Freeze The Fear‘s Holly to urge: Patrice, your body temperature is dropping, we have to get you out.”
After the ex Manchester United ace refused, Holly sharply continued: “It’s dangerous, you’ve gotta get out!”
He then exited the water as she squealed: “I was literally gonna come in there and get you!”
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Gogglebox’s Sophie Sandiford and brother Pete were in stitches at Holly’s attitude, with Sophie joking: “Come on, this suit’s Regatta, I don’t wanna get it wet.”
Later in the episode, Gogglebox’s Roisin Kelly added of Holly: “Yeah, in her Tommy Hilfiger snow suit and Willy Wonka sunglasses!”
Fans were more taken with Holly’s tone, with one writing: “Holly went all mum mode 
#Gogglebox.”
A second then giggled: “When Holly does the mum voice you know it’s time to get out.”
Meanwhile Holly herself hasn’t escaped the brutal challenges on the BBC show with Wim Hof, after being blasted by snow cannons.
She has previously broken down in tears at the gruelling show as a group of celebs pushed their minds and bodies to the limit.
Dutchman Wim, nicknamed the Iceman, endeavours to get eight celebs accustomed to the cold in a series of shiver-inducing challenges.
The eight stars, which co-host Lee Mack jokes are ‘victims’, include Strictly’s Dianne Buswell, rapper Professor Green and singer Alfie Boe.
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The group live together in a tented village in sub-zero temperatures, surrounded by spectacular, icy scenery of Northern Italy.
Under his encouragement, the celebrities will reap the rewards of cold-water therapy and face a unique test of mental strength like no other.
