GOOD Morning Britain has lost another 100,000 viewers after Piers Morgan quit the show.
Ratings plunged again this week after the controversial broadcaster abruptly threw in the towel following a row over Meghan Markle’s Oprah Winfrey interview.
The news and chat show saw 1million people tuning in on March 29th, compared to 1.1million on on the same day (March 22nd) last week.
However, they reached their lowest viewing figures on March 17th, when ratings crashed to 800,000.
That day marked a 40 per cent loss of its audience following Piers‘ departure nine days earlier.
In contrast, on the day he stormed off air (March 8th) the ITV show overtook BBC Breakfast in the ratings war for the first time.
Piers even celebrated as Good Morning Britain took the lion’s share with an impressive 1.29 million people watching the show.
But the TV star is now looking on the bright side of his Good Morning Britain exit, and spending more time with his family.
He’s also kept his friendships with his GMB colleagues, who sent him birthday gifts yesterday.
The star celebrated turning 56 years old by drinking booze and eating cake in his garden with his children.
He admitted that he was thrilled to not have to get up early for work on a breakfast show tomorrow morning as he showed off his swag on Instagram.
Piers’ celebration comes just days after the star said that all of the GMB team apart from Alex Beresford had reached out to him after he sensationally quit the ITV show earlier this month.
He’d locked horns with Alex live on air as they debated the Meghan Markle Oprah interview, with Piers storming off set before quitting the programme entirely just hours later.
The star wrote on Sunday: “I’ve had nice messages from all the other GMB presenters, apart from Alex Beresford, and many of the wonderful production team, from camera operators and producers to make-up artists.
“Some really moved me.”
Alex did not acknowledge the jab as he took to Instagram later that day, brushing off the ongoing saga as he wrote: “Bless up yourselves on what looks like a grey Sunday.
“Remember the sun still rises and sets so beautifully some place in the world everyday.”
