Holly Willoughby accused of jumping in front of Alison Hammond at NTAs after This Morning loss

The Repair Shop takes home Daytime gong

Holly Willoughby has been accused of an awkward moment at the National Television Awards (NTAs) after This Morning missed out on the Daytime gong. The show, which had held the title for 12 years, faced tough competition from Loose Women, The Chase, and The Repair Shop, which ultimately emerged as the victor. Presenter Jay Blades, who fronts The Repair Shop, hugged This Morning hosts Holly Willoughby and Alison Hammond.

Fan reactions flood social media

As the awkward moment unfolded, fans quickly took to social media to express their thoughts on the incident. One viewer commented on X (formerly known as Twitter): "#NTAs repair shop went to hug Alison but Holly had to jump in first. Always jumping the queue." Another fan praised The Repair Shop's win, saying, "Go The Repair Shop! Well deserved. So humble, and you didn't need to skip a queue or fall out with each other." Several others also commended the show, describing it as "wholesome" and "honest television."

Jay Blades acknowledges fellow nominees

During his acceptance speech, Jay Blades graciously acknowledged his fellow nominees. He stated, "We're the new kids on the block and I'm glad we've won this time. I know it won't be a regular thing, so thank you."

Previous queue-jumping accusations

Last year, Holly Willoughby and Phillip Schofield faced accusations on This Morning that they jumped the queue to see the Queen lying in state. Members of the public expressed their anger as the TV hosts appeared to skip the long line, while some had been waiting for up to 14 hours.