Inside the ‘mad’ Alice in Wonderland hotel set to ruffle feathers on Channel 4’s Four in a Bed

FANS of Channel 4’s Four in a Bed will soon be introduced to an incredible Alice in Wonderland-themed property.

Hatters Hotel in Skegness, Lincolnshire is owned by Dee and Gary Allen, who bought it last year.



Dee and Gary Allen own the wacky hotel

The entire property is Alice in Wonderland themed

The couple fell in love with the business, formerly known as the Crown Hotel.

Although originally from Derbyshire, the husband-and-wife duo upped sticks and moved to the border, and have spent months renovating.

The huge 29-bed property is now a whimsical Alice in Wonderland-themed hotel.

Due to it’s stand-out decor and unusual theme, it caught the attention of the bosses at Four in a Bed.

The Channel 4 competition show sees the owners of B&Bs, guesthouses and hotels go head-to-head as they battle it out to win a cash prize.

All of the owners take it in turns to stay at the others’ places, and they only pay what they think the stay is worth.

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Whilst Dee and Gary have already filmed their episodes of the show, they can’t reveal anything about the outcome.

Their appearance on the show is expected to be at around February 2023.

Speaking to Lincolnshire Live, Dee explained how the casting team for the show contacted them multiple times.

She said: “Four in a Bed emailed us three times.

“The first time they asked us if we wanted to go on wasn’t long after we’d taken over so I was ‘no definitely not’ as the place was a mess.

“Then they emailed a couple of months later and we’d only just started renovating and the third time, a good three or four months ago, I said let’s do it, let’s just go for it.”

The spouses – who previously owned a taxi firm together – left their home in Ilkeston in July 2021 in order to start their hotel business.

Hatters Hotel is unlike your standard accommodation, with a huge Mad Hatter statue greeting you as soon as you walk in, accompanied by figures of Tweedledum and Tweedledee.

The bedrooms are themed, and have huge painted murals and wild patterns on the walls.

Even the furniture is co-ordinating, with each of the rooms having different themes.

Dee told the publication: “I’m mad on Alice. I’m totally obsessed with her. I have always been a fan of Alice for as long as I can remember.

“I think the deeper you are as a person then your more likely to relate to Alice, as the whole story can quite literally mean anything that you want it to, depending on what angle you look at it.

“I’ve always felt like I relate to Alice as she is always curious, feels misunderstood and has an open mind to anything.”



One of the bedrooms in the property

The outside of the 29-bed hotel

Another bedroom is Cheshire Cat-themed

Even the stairs have props on them