International Premiere Causes Backlash
The popular ITV drama, The Bay, set in Morecambe, faced backlash from fans as the latest series failed to air in the UK.
UK Fans Left Disgruntled
The show, which has seen five successful seasons, was launched in 2019 but the current fifth series took a surprising turn with an international release first.
Controversial Decision Sparks Outrage
ITV's partnership deal with BritBox in the US and Canada led to The Bay's fifth series premiering overseas before the UK, leaving fans frustrated and feeling left behind.
Stars Assure UK Fans
Amid the uproar, the cast and crew of The Bay assured UK fans that the series will eventually air on ITV, although no official date has been confirmed yet.
Writer Clarifies Situation
The show's writer, Daragh Carville, clarified on social media that the decision to delay the UK release was not made by him, addressing fan concerns over the situation.
Common Practice Among ITV Dramas
The Bay is not the only ITV drama to have premiered in the US before the UK, following a trend seen with other popular shows like Midsomer Murders and Grantchester.
