ITV Plans Massive Cuts: This Morning and Loose Women Stars Fear Huge Cull

Falling Ratings and Advertising Revenues Spark Panic

TV stars are bracing for a massive cull as ITV bosses consider making further cuts in the wake of declining ratings and advertising revenues. Sources describe the atmosphere as "panic stations," with big-name contracts under review and shows like Good Morning Britain facing urgent restructuring.

Hosts on Edge as Contracts Reviewed

This Morning host Dermot O'Leary and Good Morning Britain's Adil Ray are among those reportedly on 12-month contracts, making them potentially vulnerable to the cuts. However, there is reassurance that popular figures like Dermot O'Leary are likely safe due to their strong viewer appeal.

Loose Women Presenters at Risk

Following a recent diversity drive, Loose Women presenters could also be in jeopardy as ITV aims to cut costs while safeguarding backroom staff positions. New faces on the show are causing concern among existing presenters as the network evaluates performance.

Frantic Changes and Uncertainty

Good Morning Britain has been undergoing multiple changes in a bid to retain viewers, reflecting the overall frenetic and nervous atmosphere among staff and talent. Editors are closely monitoring ratings and viewer engagement, with potential cuts anticipated before ITV's autumn schedule reveal in September.

Continued Job Losses

These potential cuts come on the heels of ITV's recent announcement of 200 job losses, indicating a broader restructuring effort within the network. The industry remains on edge as the television landscape faces ongoing challenges.