ITV Snags Top BBC Star for New Game Show

Sara Davies to Host 'Time Is Money'

ITV has made a strategic move by securing BBC's Dragons' Den tycoon Sara Davies to host their latest daytime game show, "Time Is Money." The twist in this high-octane series? Contestants begin with the jackpot prize and must race against the clock to hold onto it, with one wrong answer leading to its loss.

Exciting New Format

Sara, 40, expressed her excitement about the show, stating, "Time Is Money" is like nothing seen before - full of intensity, thrills, and real pressure. Viewers can expect a rollercoaster of emotions as contestants vie to keep their cool under stress in this make or break adventure."

ITV's Daytime Dominance

ITV's decision to green-light "Time Is Money" comes as established favorites like "The Chase," "Tipping Point," and "Deal or No Deal" continue to captivate daytime audiences. "The Chase" has held the top spot for game shows for nine years running, with strong performances on the ITVX streaming platform. "Deal or No Deal" reboot and "Tipping Point" also boast impressive viewership numbers.

Director's Excitement

Katie Rawcliffe, ITV's Director of Entertainment & Daytime, expressed her delight at the success of their afternoon game show lineup and the addition of "Time Is Money." She believes the show's unique blend of fast-paced quiz action and high-stakes drama will complement their existing offerings, with Sara Davies as the perfect host.