Second Secret Reason Revealed
ITV soap fans believe they have cracked the code on a second, hidden motive behind the recent shake-up of Coronation Street and Emmerdale.
Clash-Free Viewing
One major change in the soap schedule will ensure that Corrie and Emmerdale no longer clash with EastEnders, making it easier for viewers to enjoy all three shows.
Viewer-Friendly Move
The decision to slash episodes and introduce a new "soap power hour" is aimed at making the soaps more "streaming-friendly" and providing viewers with a more digestible viewing experience.
ITV's Statement
ITV's Managing Director of Media and Entertainment, Kevin Lygo, emphasized that the new scheduling pattern is driven by viewer preferences and the need to keep up with changing viewing habits.
By aligning the soap episodes with audience expectations for pacey storytelling and resolution, ITV aims to offer a consistent and easily accessible viewing experience for fans.
No More Clashes
With the upcoming changes, soap fans can look forward to a seamless viewing experience without any scheduling conflicts between ITV's soaps and EastEnders.
