Jamie Laing's Candy Kittens Under Fire for Sexualizing Sweets Loved by Children

Parents Horrified by Saucy Description on Candy Kittens Packaging

Made in Chelsea star Jamie Laing is facing backlash after his company, Candy Kittens, sexualized sweets that are popular among children. The firm is selling limited edition bags of Wild Strawberry candies as part of a collaboration with the hit Netflix series, Sex Education. Parents were shocked to discover the explicit descriptions on the back of the packets, which claim that sweets and sex "go hand in hand" and celebrate "downright dirty times." The packaging also includes a condom wrapper with the message "stay curious." To make matters worse, the £3 vegan gummies contain a surprise sweet in the shape of a sheath.

Grandmother Expresses Horror After Granddaughters Eat Candy Kittens Sweets

Carol Reynolds, 65, was appalled when she saw her granddaughters, aged 11 and 13, eating the Candy Kittens treats last Sunday. Her husband had purchased them from their local Co-op in Burgess Hill, West Sussex, without noticing the explicit writing. Reynolds described the situation as "completely inappropriate and just so wrong." She also expressed concern about the influence of Jamie Laing, who is an influencer and reality TV star popular among young people. Reynolds questioned why the company would approve such a concept when the sweets are sold next to popular brands like Haribo. She demanded that the product be immediately withdrawn from shelves.

Company Offers Free Normal Packets as Apology

After complaining to Candy Kittens, Carol Reynolds was offered free normal packets of sweets as an apology. However, she felt that the company did not understand her concern and emphasized the potential impact the explicit words may have on vulnerable children. Reynolds stressed the importance of considering the world we live in and the potential dangers. She called for the immediate removal of the product from supermarket shelves.

Other Parents Disappointed and Offended

Other parents expressed their disappointment and offense online, with one reviewer stating that the explicit packaging has put them off buying Candy Kittens products. The parent mentioned having a 12-year-old child who eats these sweets and found the wording on the packaging to be completely wrong. They criticized Candy Kittens for not raising any sort of awareness and deemed the product completely inappropriate. The company has faced further criticism from concerned parents.

Candy Kittens Defends Collaboration and Target Audience

Candy Kittens defended the collaboration with Sex Education and insisted that their target audience has always been young adults, not children. The company claims that it allows buyers to make a fully informed purchasing decision by applying the explicit packaging to only one product. Despite the backlash, Candy Kittens stands by the collaboration.