Jeremy Clarkson to Expand Food Empire Despite Losses at The Farmer's Dog Pub

Clarkson's Diversification Plans

Jeremy Clarkson, known for his role in Clarkson's Farm, is set to expand his food empire despite facing losses at his new Cotswolds pub, The Farmer’s Dog. The 64-year-old star is exploring new avenues to diversify his business after revealing potential losses of up to £10 per customer.

Local Produce and Costly Expenses

Clarkson's business ventures include selling a variety of produce like Hawkstone lager, sausages, and honey at his Diddly Squat farm shop and pub. While the majority of ingredients used are British, the exception of quinine in gin and tonic adds to the pub's expenses.

New Revenue Streams

To offset losses, Jeremy Clarkson is considering selling microwave meals and branded kitchenware linked to The Farmer's Dog. Applications have been made to trademark names for additional products like prepared meals, beverages, and clothing, indicating a strategic move towards diversification.

Financial Challenges and Optimism

Despite facing financial challenges with the pub's British-only rule inflating costs, Clarkson remains optimistic about the venture. He candidly shared his concerns about pricing and losses, emphasizing the importance of community support during these challenging times.