What Happened?
Katie Price faced backlash from advertising watchdogs for promoting a diet that involved consuming less than 800 calories a day in an Instagram post. The post, which featured products from The Skinny Food Co, was deemed misleading and irresponsible by the Advertising Standards Authority (ASA).
The Details
In the now-removed Instagram reel, posted on 20 August 2023, Katie detailed her daily food intake, which totaled to only 755 calories. She made references to weight loss and maintaining a calorie deficit to shed extra pounds, sparking concerns about promoting unhealthy diet practices to her followers.
ASA's Ruling
The ASA received complaints about the post, questioning its transparency as an ad and the promotion of extreme dieting. Despite The Skinny Food Co's inclusion of "#ad" in the caption, the ASA ruled that the label was not prominently displayed, leading to confusion among consumers about the true nature of the post.
Consequences
As a result of the ruling, the ad has been banned from reappearing in its original form. Both The Skinny Food Co and Katie Price have been advised to ensure that future ads are clearly identified as marketing communications to avoid further issues.
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