Gemma Owen's Much-Hyped Swimwear Line Falls Short
Gemma Owen’s much-hyped Love Island swimwear line has fallen short in terms of sales, with the latest figures revealing disappointing results.
Financial Struggles Revealed
Documents filed for footballer Michael Owen’s daughter indicate that she did not generate any revenue in the last financial year, following a £1,670 loss in the previous 12 months.
High Expectations from Love Island Stint
Gemma, 20, was expected to achieve great success following her appearance on the dating show Love Island in 2022, where she finished as the runner-up alongside Luca Bish.
Challenges in Selling Stock
Despite wearing her own range, OG Beachwear, on the show, including a £72 swimsuit and bracelets, Gemma has reportedly faced challenges in selling her stock post-show.
Rebranding and Business Ventures
After leaving Love Island, Gemma rebranded her business to G R O Clothing and expanded to include loungewear. She also secured brand deals with other companies such as Holland Cooper, Pretty Little Thing, and Abbott Lyon jewellery.
Financial Overview
While her swimwear line has struggled, documents show that Gemma has been more successful with her media work and other brand deals, managing finances through another firm, OG Promotions. This firm reported earnings of approximately £273,000 last year.
