LOVE Island is set to produce at least two big winners this year – with a pair of girls in the frame to make millions.
Ekin-Su Cülcüloğlu and Gemma Owen are both expected to enjoy vast incomes the moment they leave the villa, according to experts.
Gemma Owen is set for millionaire status at the age of just 19
The pair are probably not short of a quid or two already – Gemma’s dad is multi-millionaire footballer Michael Owen and Ekin was a soap star.
However, they have both reached the milestone of a million followers on Instagram – and that’s with a week still to go until the Love Island final.
Digital marketing agency www.10yetis.co.uk said the pair will now be able to command between £70,000 and £80,000 for a single post.
With just one a week, that would translate to more than £4million a year – and that’s before other opportunities are included.
The firm’s Andy Barr explained that the girls – plus bombshell former star Adam Collard – had the most Insta followers.
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He said: “I’d expect to see Ekin-Su and Gemma make the most out of their following once the show finishes, accepting endorsements with a range of brands, promoting products across their social platforms.”
However, Adam is thought to be less attractive to advertisers because his following hasn’t peaked in a matter of weeks like the others.
The expert added that 2018 star “didn’t leave the best impression after his first stint in the villa”.
Ekin-Su is thought to command £78,000 per Instagram endorsement and Gemma around £70,000.
Adam is estimated to be able to make £69,000, Paige Thorne just over £58,000 and Luca Bish a little shy of £53,000.
As Love Island has gone on – and, let’s face it, grown far less mucky – brands have clamoured to sign up its stars.
Molly-Mague Hague went from a YouTuber in 2019 to a sought-after celebrity worth an estimated £4.5million today.
Dani Dyer is thought to have made £3.1million after bagging brands like InTheStyle and Surf.
And Maura Higgins – the Islander who Ekin-Su is most frequently compared to – has an estimated £2.5million in the bank. F**ny flutters, indeed.
Ekin-Su Cülcüloğlu was the first Love Island 2022 to hit a million followers
Love Island stars all stand to enjoy a financial boost once the show ends
Ekin and Davide are the favourites to win Monday night’s final
