MARRIED At First Sight Australia stars are set to boost their fortunes by hundreds of thousands of pounds apiece after taking the UK by storm.
Glamorous Jessika Power, whose affair with Dan Webb behind husband Mick Gould’s back shocked viewers, is set to rake in £100,000 this year after the drama filled series, which first aired in 2019, went global.
Former Administrative Assistant Jess is lining up sponsorship deals, Zoom events and post-lockdown PAs in the UK in a bid to capitalise on her MAFS infamy.
An insider told The Celeb Report she’s also received offers to appear on British reality shows already.
They said: “Jess has been told there’s no reason she can’t make £100k this year off the back of MAFS’ UK success, especially now that money-spinning personal appearances are back on the table when clubs reopen.
“Jess proved on the show that she knows what she wants and won’t pass up the opportunity to get it.
“She’s beautiful, but she’s also business-minded and is currently speaking to UK management companies about how to maximise her MAFS fame.”
Insiders say Jules Robinson, who has gained 200,000 followers on social media since MAFS began in the UK, has the biggest brand appeal and earning potential of the cast.
She’s forecast to earn up to £200,000 by breaking into the lucrative mummy market after giving birth to son Oliver with Cameron Merchant, her husband from the show, in October.
Jules is also looking to launch her shapewear brand FIGUR in the UK, utilising her fashion and beauty connections.
The star served in senior roles at Harrods, Selfridges and Truefitt & Hill, the oldest and most prestigious barbers in the world, during the 14 years she lived in London.
Recalling her time here, Jules said: “I had royalty, Lords and Sirs and I used to curtsy and say, ‘hello, my Lord’. I worked in Buckingham Palace once – it was an amazing, amazing experience.”
Jules was inspired to create her range of body contouring designs, which went on sale Down Under in March 2020, after being trolled over her figure by MAFS viewers.
She said: “Building FIGUR for me was about women supporting each other and embracing our bodies.
“Trying to be perfect is unattainable. And for me, being on MAFS and being trolled for my body when I’m perfectly normal and healthy is not normal.”
Greek beauty Martha Kalifatidis, who boasts 538,000 followers on Instagram, has now upped her fee for a single post to £2,500.
At the time of the show’s original run in Australia, she was estimated to be charging brands just £500 a pop.
The insider said: “Martha is second to Jules in terms of Instagram followers, but she’s got a very engaged following. Fans can’t get enough of her products and listen to her recommendations.
“Given her background as a makeup artist, she’s a gift to the beauty industry.
“Now she has a presence in the UK, she’s been able to up her fee, and still brands are queueing up to work with her.”
The sixth season of Married at First Sight Australia concludes on E4 on Monday.
The Celeb Report revealed yesterday that the seventh season will air in the summer, and that E4 have snapped up the rights to the eighth edition, which began in Australia this week.
