Netflix log fire mesmerizes UK viewers
On Christmas Day in the UK, more viewers tuned in to watch a video of a crackling log fire on Netflix than the highly anticipated second series of Squid Game. The 60-minute film featuring burning birchwood took the top spot on the streaming service's list of the most-watched programs on Boxing Day.
Squid Game's global success
Despite its popularity worldwide, with 265 million views and 2.2 billion hours watched globally since its release in 2021, the new series of the South Korean drama Squid Game couldn't compete with the warmth and coziness of a digital fireplace.
The appeal of the crackling birchwood
The description of the log fire program promises to set the mood for a relaxing time with its glowing embers and dancing flames. It seems that viewers in the UK were drawn to the simplicity and comfort of a virtual fireplace over the intense drama of Squid Game.
Netflix's history of virtual fireplaces
Interestingly, Netflix has been offering virtual fireplace programs since 2013, catering to viewers who enjoy the soothing ambiance of a crackling fire. The Classic Crackling Fireplace, another variation of the birchwood favorite, also made it to the top three most-watched programs on Boxing Day.
Despite slipping in rankings on the following days, the appeal of a digital fireplace seems to have struck a chord with UK viewers during the festive season.
