Netflix star joins Celebrity Big Brother in groundbreaking move


Netflix star joins Celebrity Big Brother in groundbreaking move

Breaking barriers

Celebrity Big Brother has made a bold move by signing a star from the hit Netflix series, Heartstopper.

Bradley Riches, known for his role as James McEwan in the LGBTQ+ series, aims to represent both the autistic and queer communities on the reality TV show.

Championing diversity

Bradley, 24, who is openly gay and autistic, sees his participation in the show as an opportunity to advocate for neurodiversity and LGBTQ+ representation.

He believes that being neurodiverse is not a limitation but a unique strength.


Netflix star joins Celebrity Big Brother in groundbreaking move

Expanding horizons

ITV is excited about having Bradley on board as Heartstopper has a massive following among Gen Z viewers.

They hope that Bradley will attract a new audience to Celebrity Big Brother and bring along the show's dedicated fanbase.

A platform for change

Through his role in Heartstopper, Bradley has found solace in acting and aims to inspire other autistic individuals.

Heartstopper, based on graphic novels by Alice Oseman, has propelled its young cast, including Kit Connor and Joe Locke, to international stardom.


Netflix star joins Celebrity Big Brother in groundbreaking move

Reality TV debut

With filming wrapped up for Heartstopper's third season, Bradley is gearing up for his reality TV debut on Celebrity Big Brother.

He will join a star-studded lineup including Louis Walsh, Sharon Osbourne, and Love Island's Ekin-Su Cülcüloğlu.

Live Launch

The Live Launch of Celebrity Big Brother airs Monday at 9pm on ITV1 and ITVX, promising an exciting lineup and engaging entertainment.


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