PIERS Morgan and Susanna Reid couldn’t stop laughing as they admired their perm makeovers from The Celeb Report on Good Morning Britain today.
We revealed how the pair and other famous faces would look with the frizzy ‘do following news that the ’80s look was making a comeback.
Susanna giggled: “We’ve had our hair done in The Celeb Report!”
Flashing today’s spread, Piers chuckled: “I don’t even know what it’s about; you look like Julia Roberts in Pretty Woman.
“And I look like Starsky in Starsky and Hutch meets Tommy Ball!”
His co-host explained: “Apparently it’s because Cara Delevingne has had a perm, so why not do us a perm?”
As a photo of Cara’s look showed on screen, neither star was impressed – with Susanna commenting that her tresses were only “beachy waves”.
Piers agreed: “That’s not a perm, that’s just slightly wavy, curly hair – whereas we’ve got the full perm!
“It’s good, I like that.”
He also approved of Dr Hilary Jones with a perm, laughing: “You look like a judge!”
Hilary went on to share his embarrassing story of rocking a perm in his youth, looking sheepish as he explained: “I did have a soft perm once.
“I was playing squash every day at the time and it took a long time to dry the hair and get back to the surgery in time.
“A hairdresser suggested I get a soft perm and I ended up looking like Kevin Keegan, hugely embarrassing.”
Perms have recently been the subject of a DIY tutorial in fashion mag Cosmopolitan, while top model Cara Delevingne got one from celeb stylist Mara Roszak.
Big-screen stars Emma Stone and Olivia Munn have also embraced the bubble bonce recently, and the daring look was seen on the catwalk at designer Julien Macdonald’s 2020 show.
Before the latest lockdown, salons reported doing multiple perms a day – and since they closed, DIY kits have been flying off shelves.
Perms last at least a year while your hair grows out, with a chemical process resetting the bonds in your hair to take the shape of whatever curling rods you use.
They began being done as early as 1872, and reached the height of fashion in the ’80s when celebs such as Whitney Houston and Cher rocked the look.
But by the ’90s, poker-straight locks took over thanks to supermodels like Kate Moss.
However, a generation of girls appear to be ditching the straighteners in favour of bouncy curls once again – with perms undeniably a hot trend for 2021.
