Global superstar Cher teams up with UKTV for streaming service U launch
UKTV, the owner of Sky, Virgin Media, and Freeview, is shaking things up with its streaming service starting today. The company has enlisted global superstar Cher to help spread the word about the changes.
Cher takes the spotlight
Cher is front and center in the promo for UKTV’s revamped streaming platform U, which now offers nearly 8,500 hours of free content. The biggest update includes a refresh for four major channels - Drama, Dave, W, and Yesterday - all under the new U banner with new names to match.
A creative twist with Cher
In a creative twist, Cher features in the promotional campaign, singing a new version of her iconic song "I Got You Babe" while appearing in popular TV shows like EastEnders and World’s Most Dangerous Roads.
New shows on the horizon
While Cher adds star power to the launch, U is bringing more to the table with thousands of hours of free content. New shows and exclusive content are set to debut, including a comedy reality game show hosted by Jimmy Carr and the return of crime drama Whitstable Pearl.
Channel names change, but numbers stay the same
The rebrand sees four major channels - U&Dave, U&DRAMA, U&YESTERDAY, and U&W - getting new names but keeping their original channel numbers. So, no need to re-scan your TV boxes. Here's a reminder of where to find them:
- U&Dave – Freeview 19, Virgin Media 127, Sky satellite 111, Sky Glass/Stream 132
- U&DRAMA – Freeview 20, Virgin Media 116, Sky satellite 143, Sky Glass/Stream 134
- U&YESTERDAY – Freeview 27, Virgin Media 129, Sky satellite 155, Sky Glass/Stream 161
- U&W – Freeview 25, Virgin Media 125, Sky satellite 132, Sky Glass/Stream 133
Get ready to explore the new and improved U streaming platform, featuring a plethora of exciting content and a touch of Cher magic.
