THIS Morning’s viewers were outraged today after a gift guide segment included a £55 candle.
Sarah Jossel presented the beauty-themed collection, alongside Holly Willoughby and Phillip Schofield.
Holly began by saying: “Find the perfect present for the beauty addict in your life.”
Focusing on individual items instead of gift boxes, Sarah began with a pricey candle from Jo Malone that left the hosts moaning in delight.
She said: “So, a candle. You can’t go wrong.
“This is called log fire. What do we think?”
Here we go. £55 for a candle. I’m convinced they have the most expensive things on so they can keep them after the segment. #ThisMorning
— Victoria
(@vickyallover) December 9, 2020
Who the hell would spend 55 quid on a candle, is this woman for real #ThisMorning pic.twitter.com/uaQ2TK7cHG
— Rebecca (@GagaForCher) December 9, 2020
Holly took a hearty sniff and said: “Oh my gosh, that’s incredible.”
Sarah added: “This is like being by a campfire. So cosy.”
And Phil agreed, saying: “That’s one of my favourite smells. She is a genius, so clever.”
Viewers had a bit of a different take though, primarily because of the pricing.
One wrote on Twitter: “Who the hell would spend 55 quid on a candle, is this woman for real #ThisMorning.”
Another posted: “Here we go. £55 for a candle. I’m convinced they have the most expensive things on so they can keep them after the segment. #ThisMorning.”
A third shared: “£55 for a f***ing candle!? 
can someone from the real world do these segments fir a change #ThisMorning.”
The backlash came just a week after viewers had similar complaints about a segment presented by Lisa Snowdon that featured £35 cashmere socks.
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