Towie bosses ‘plotting to launch’ The Only Way Is Essex CRUISE holidays, booze and fashion line

TOWIE fans could soon be boarding Essex-themed cruise ships after bosses trademarked a whole host of new products and services.

The Celeb Report can reveal that producers Lime Pictures have applied for two new trademarks for TOWIE and The Only Way Is Essex which cover a series of potential expansions of the ITVBe reality show.

Documents show that included in the list is alcohol, travel including cruises, household utensils, furniture, gym and beauty products, clothes.

And fans will be able to travel in style as the list includes trunks and travelling bags; umbrellas and parasols, bags, handbags and luggage.

Towie could also branch out into home furnishings, as also covered under the new trademarks are pillows, cushions, bedding and towels.

We all know the Essex stars love staying fit and viewers could soon be working out in their very own Towie-themed home gyms.

Other trademarked products are exercise equipment and home gym equipment including wrist weights, floor mats, trampolines, gym balls, bikes (stationary), treadmills, steppers and weight machines.

The potential new direction for the long-running reality show comes after bosses axed 10 cast members last year in its biggest shake-up ever.

Insiders say they made the mass cull because they want it to “go back to basics” and focus on a smaller core cast of characters.

An ITV source said: “With an ever-growing cast of characters it was becoming hard to give the audience any real insight into the lives of those involved.

“Producers want the show to go back to how it used to be at the start where the audience saw much more of each character’s backstory and what they get up to.

“The bigger the cast, the less screen time each gets. They want to flip that round again and give less more.

“Obviously that means some big names are out which is upsetting, but the bosses felt it was the right time to make a big change.

“Those who have been told they won’t be returning as regulars will be given support in the future as they have done with previous cast members who have moved on.”