Who is in the final of The Apprentice 2023?

THE Apprentice returned with a bang in January 2023, with a batch of new candidates all hoping to win over Lord Alan Sugar.

But like all good things, the show must come to an end and there are just TWO finalists left in the competition.

Who are The Apprentice 2023 finalists?

Rochelle Anthony



Who is in the final of The Apprentice 2023?
Rochelle Anthony is one of the Apprentice 2023 finalist

Bedfordshire hair salon owner Rochelle Anthony is thrilled to be in the final of The Apprentice 2023.

Speaking to the BBC she said: “I am so privileged and proud to be a finalist, it’s been such a rollercoaster of a journey.

“But this is my chance to put my business and industry on a platform and show everyone what I am made of and do the pitch of my life, I am so ready, bring it on!”

During her time on the show, Rochelle has continued to impress Lord Sugar, as well as the other boardroom members.

Speaking about both finalists, Karren Brady said on the show: “Over the past eleven weeks both Rochelle and Marnie have proved themselves as strong leaders with adaptable skillsets.

“It’s been a pleasure observing them and seeing how they have both grown and learnt from the process.

“I’m looking forward to the final and celebrating the success of finding another entrepreneur to secure Lord Sugar’s investment.”

If she wins the show, she plans to use Lord Sugar’s investment to expand her business and open up locations in London and Manchester.

Fun fact, Rochelle is good pals with the Geordie Shore cast, and has even appeared on the MTV reality show.

Marnie Swindells



Who is in the final of The Apprentice 2023?
Marnie Swindells is hoping to be crowned The Apprentice 2023 winner

London-born court advocate Marnie Swindells is a gold-medal winning boxer who turned her passion into an innovative business idea which she hopes will get Lord Sugar’s investment.

If she wins The Apprentice, she plans on opening a boxing gym near the Bank of England in the capital.

Speaking to the BBC about being one of the final two candidates, Marnie said:”I am so happy to be in the final after 11 weeks of hard work and having to pitch everybody else’s products on tasks.

“This is now my opportunity to showcase what I’ve been working on and give my business the platform it deserves.”

Marnie has had her highs and lows on the show, which included having one of ideas stolen by another candidate.

Who has been fired from The Apprentice 2023?

Season 17 started off with 16 candidates but over the series, 12 of them were booted out of the boardroom by Lord Sugar.

There were also TWO walk outs, as both bridal boutique owner Shannon Martin and theatre school owner Reece Donnelly quit the show.

The FULL list of candidates who have been fired is:

  • Week Ten: Victoria Goulbourne,, owner of an online sweet business from Merseyside, Dani Donovan, a hair salon owner from Hertfordshire, and Megan Ho, an owner of a sweet shop and cafe from East Yorkshire.
  • Week Nine: Simba Rwambiwa, a senior sales rep from Birmingham.
  • Week Eight: Mark Moseley, an owner of a pest control company from London.
  • Week Seven: Sohail Chowdhary, owner of a martial arts school from Southampton
  • Week Six: Joe Phillips, a former Safari Guide from Worcestershire.
  • Week Five: Shazia Hussain, a technology recruiter from London.
  • Week Four: Denisha Kaur Bharj, financial controller from Leicestershire.
  • Week Three: Gregory Ebbs, owner of Online Antiques Marketplace from Shropshire.
  • Week Two: Kevin D’Arcy, an accountant from Dublin.
  • Week One: Emma Browne, a senior account executive from County Kildare.

When is The Apprentice final?

There isn’t long to wait until Rochelle and Marnie do battle to become the winner of The Apprentice 2023.

The grand finale will kick off next Thursday (March 23, 2023) at 9pm on BBC One.

In the meantime you can catch up with past episodes on the BBC iPlayer