X Factor Boyband Reject Strikes Gold on TikTok, Rakes in £787k Daily


X Factor Boyband Reject Strikes Gold on TikTok, Rakes in £787k Daily

From X Factor Rejection to TikTok Success

Mitchell Halliday, a former X Factor boyband reject, has turned his fortunes around by earning a staggering £787,000 per day on TikTok. Disappointed after being sent home during the show's Bootcamp stage in 2016, Mitchell has now found success in the world of beauty.

Made By Mitchell: A Million-Dollar Success Story

Instead of chasing a recording contract, Mitchell Halliday launched his own makeup brand called Made By Mitchell. This summer, the brand made history by becoming the first UK brand to achieve $1 million in sales in just one day on TikTok Shop.

From Singer to Makeup Mogul

Reflecting on his journey, Mitchell shared, "If I wasn’t in beauty, I'd like to think that I would be doing something to do with music because pre being a makeup artist, pre Made By Mitchell, I was actually a singer." His brand has since gained global popularity and is making waves in the beauty industry.

Future Plans and Global Expansion

Looking ahead, Mitchell aims to expand Made By Mitchell worldwide, making the brand accessible to all who love it. With products ranging from affordable lip glosses to comprehensive skin care bundles, the brand has garnered a loyal following.


X Factor Boyband Reject Strikes Gold on TikTok, Rakes in £787k Daily

A Star-Studded Following and TV Appearances

With 1 million Instagram followers, Mitchell has caught the attention of celebrities like Pixie Lott, Sophie Ellis-Bextor, and Molly-Mae Hague. He also made a guest appearance as a judge on BBC's Glow Up, showcasing his expertise in the beauty industry.


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