Lowest launch show ratings in a decade
The return of I'm A Celebrity on Sunday night saw a decline in viewership, with its lowest launch show ratings in over a decade. However, fans have spotted a potential silver lining for the show.
Britney Spears' mysterious Instagram post
Following her sister Jamie Lynn's debut on the ITV series, Britney Spears took to Instagram to share a photo with her 43 million followers. The picture featured a blackboard with numbers and figures, leading fans to believe that she has been tuning in to I'm A Celebrity.
A cryptic message or a subtle shade?
Britney's post had no caption and the comments were turned off, leaving fans to speculate about its meaning. Some viewers on X, formerly known as Twitter, suggested that it could be a reference to Jamie Lynn attempting to do maths in the jungle camp during the Dingo Dollar Challenge. The stars had to calculate their combined ages to win treats, and one fan saw the equation as a playful jab.
Decline in viewership
The first episode of I'm A Celebrity attracted just over 7.8 million viewers, down by 2.5 million from last year's peak of 10.3 million. Despite the lower ratings, the show continues to captivate audiences.
Jamie Lynn's involvement on the show
American star Jamie Lynn, who refused to participate in pre-show interviews, is thought to have a net worth of over £4.8 million. Last night, she was involved in what hosts Ant and Dec described as the "weirdest" moment in I'm A Celebrity history. Fans cringed as her camp mates serenaded her while she was taking a bath, following an emotional revelation about her teenage pregnancy.
What's next for I'm A Celebrity?
I'm A Celebrity...Get Me Out Of Here! continues tonight at 9pm on ITV1 and ITVX. As the show progresses, viewers can expect more surprises, challenges, and drama from the celebrity campmates.
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