A Dragons’ Den entrepreneur who turned down an offer from Deborah Meaden on the popular BBC show is now reaping the rewards of a lucrative supermarket deal.
The Rise of Scrumbles
In 2018, Jack Walker and Aniesha Soobroyen launched Scrumbles, a 100% natural, gut-friendly pet food brand. One year later, they pitched their business to the Dragons in a bid for investment.
A Missed Offer, But a Massive Opportunity
Despite rejecting Deborah Meaden’s offer of £60,000 for a 20% stake, Scrumbles has seen tremendous growth. With a recent £6 million capital investment and a ranking of #12 on the Sunday Times Top 100 Fastest Growing Businesses in the UK, the brand is thriving.
ASDA Partnership Fuels Success
Scrumbles has recently launched its products in 330 ASDA stores across the country. This strategic move aims to increase accessibility and availability for pet owners who want to promote good gut health in their pets.
Achieving Milestones and Making Memories
Founder and CEO Aneisha Soobroyen expressed her pride and excitement about the ASDA launch. She reminisced about shopping at the supermarket with her mother as a child and now seeing their products on the shelves. Scrumbles aims to disrupt the pet food industry with their gut-friendly recipes that pets adore.
Expanding Availability
In addition to ASDA, Scrumbles products are already stocked in Sainsbury’s, Tesco, Pets At Home, Amazon, Ocado, and various independent businesses.
