From Walford to Trending Products
EastEnders legend Natalie Cassidy has secured a new role that is a far cry from her character on Albert Square.
Teaming up with Channel 4, Cassidy will be fronting a new programme called What's The Big Deal?, focusing on current trending products.
Exploring Popular Products
In this four-part series, Natalie will be investigating a range of products that have captured the nation's attention, from teeth whiteners to ice baths.
She will be consulting with industry experts and scientists to uncover the truth behind these trending picks.
Road-testing with British Households
Additionally, Cassidy will be checking in with six British households who will be road-testing the products and sharing their honest feedback.
At the end of each episode, both the households and Natalie will give their opinions on whether they would purchase the items and why.
Excitement for the New Role
Expressing her enthusiasm for the show, Natalie stated, "I am looking forward to getting to ask the questions we all want to know about must-have products."
She added, "Like all of us, I love to try the latest things, but as a busy mum, what I really want to know is what lives up to the claims and what is the best deal?"
Upcoming Air Date
The four episodes of What's The Big Deal? are set to air on Channel 4's sister network More4 later this year.
While Natalie is embarking on this new venture, she is concurrently in the midst of a major storyline on EastEnders, where her character Sonia is navigating a pregnancy plotline.
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