GORDON Ramsay’s new food show has viewers raging as one contestant charged £8 for some toast.
The first episode of Gordon Ramsay’s Future Food Stars aired last night on BBC One and saw the famous chef on the hunt for some of the most exciting food businesses in the UK.
Reminiscent of Lord Alan Sugar’s The Apprentice, Gordon gave challenges to budding businesses to find a ‘Food Star’ he could invest in.
One group, dubbed The Toast of the Town, set up a food stall on a Cornish beach serving up some yummy looking cheese toasties for the controversial prices of £8.
But viewers watching at home were in shock at the high price the team were charging.
“Cheese toasted for £8. Some people have too much money at their disposal,” fumed one fan on Twitter.
Another added: “£8 for a basic toastie? Do they not realise that the average Cornwall salary is £10k less than the rest of the UK?”
And a third wrote: “Do you want to buy a cheese toastie for £8? No. I’m not mental.”
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The show’s first episode saw 12 food and drink entrepreneurs who would Gordon to invest into their business and those who failed to impress him left the competition.
But within minutes of the show starting, many fans at home compared it to a popular BBC One show which recently just finished.
One wrote on Twitter: “So basically this is the food version of The Apprentice.”
Each week the candidates will be pushed to their limits through a series of tough challenges inspired by Ramsay’s highly successful career.
The TV star also wanted to see how they worked in a team using the finest local produce, so challenged them to run food shacks on a beach as they feed hundreds of hungry tourists in Newquay.
Then, in the biggest test of all, they come face-to face with Gordon as he grilled them on their performance this week.
The winner of the competition will receive a £150,000 investment from Gordon.
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Speaking about the show, Ramsay said: “Future Food Stars is about finding some of the most exciting, emerging food-and-drinks businesses that have been created in the UK.
“Especially on the back of the devastating two years with the pandemic, Future Food Stars will give someone the chance to focus and develop some exciting business ideas that have the potential to absolutely explode over the next 18 months.”
