Fans express outrage over blatant advertising
Hollyoaks viewers have expressed their frustration over what they perceive as "shameless" product placements in the Channel 4 soap. Known for tackling serious issues, the soap recently featured a prominent product placement for a credit-checking service, ClearScore, sparking outrage among fans.
ClearScore sponsorship deal sparks controversy
The scene in question showed character Ste Hay checking his finances on an app and discussing purchasing a laptop for his son based on the options provided by ClearScore. Fans took to social media to criticize the blatant advertising, with some calling it "weird" and "obvious."
Budget pressures lead to product integration
The addition of product placement in Hollyoaks comes amid wider industry budget pressures, with Channel 4 facing cuts that have impacted the show. The reduction in episode orders and mass cast and crew cuts have raised concerns among high-profile cast members, who may see this as an opportunity to leave the show.
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