ALAN Titchmarsh has come under fire after using a hairdryer to give a chicken a bouncy blow-dry on Love Your Weekend.
During the latest episode of the ITV show, the green-fingered presenter was tasked with pampering a hen called Pauline.
He was joined by famous farmer Tom Davis who explained the importance of using a hairdryer to “fluff up” feathers so the chickens could be ready for showing.
The 73-year-old was seen sprucing up two light Sussex hens called Patsy and Pauline with Tom.
The pair demonstrated how to get the birds ready for showing, which included shampooing and blow-drying their feathers to fluffy perfection.
Tom revealed the chickens were “exhibition” hens, which are slightly larger and more fluffy than the birds bred for egg and meat production.
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Alan was instructed to wash Pauline with a special blue shampoo which helped brighten her feathers.
Ahead of giving the birds a blow-dry, Tom said: “Before we begin we need to make sure our hairdryers work.”
Tom explained that blow-drying their feathers in the opposite direction gives the chickens “quite a bit of volume” and makes them look a lot bigger.
As Alan continued to dry his hen, he asked it: “Are you all right, Pauline?”
However, celebrity hairstylist Mark Hill branded the blow drying a “fail”.
Taking to TikTok, reposted the clip and captioned it: “When you spend months designing a hairdryer just for it to be used to dry a chicken. Fail. Thanks, Alan.”
Also taken aback by the segment, viewers flocked to Twitter to comment on the bizarre moment.
Alongside an array of confused-faced emojis, one person penned: “Just been laughing so much at Alan Titchmarsh washing a chicken.”
Echoing their comments, someone else said: “I am eating an Activia yoghurt while watching Alan Titchmarsh blow dry a chicken. Middle age does not get any better than this.”
While a third questioned: “How depressing is my life? I am sitting on the sofa watching Alan Titchmarsh blow dry a chicken on telly.”
Love Your Weekend airs on Sundays at 10am on ITV.