The Apprentice star Joe Phillips looks unrecognisable before joining Lord Sugar’s show

THE Apprentice star Joe Phillips looked completely different before finding fame.

Joe has switched his stunning safari life in South Africa for the London boardroom in hopes of winning the £250,000 investment

He studied zoology at the University of Exeter before becoming a safari guide in South Africa.

On entering the show, Joe dubbed himself “the James Bond of business” and looked suave in a suit and crisp shirt.

His blonde locks were cut in a smart, short style for his debut stint as project manager – in a task the Boy’s Team won.

Yet previous snaps show his more relaxed side, with floppy locks and a fringe brushing over his forehead.

One showed him fresh-faced in a rugby shirt at university while another captured him with a chunky fringe as he posed topless with his dog.

His glowing tan and rippling muscles were clear in a series of topless shots, while he switched his boardroom attire for casual beach shorts.

In his new formal attire, Joe won The Apprentice 2023’s first task in St Lucia and was rewarded with a drinks reception at the boys’ house.

Meanwhile, Joe was diagnosed with dyslexia when he was at school and said it is his “driving force” for him to succeed and prove his capabilities.

“It’s made me fight harder to keep up with everyone else,” he added.

“Then when I finally caught up, it wasn’t enough, I needed to go past them to prove to people that, yes, you can have dyslexia, but you can still succeed in whatever you want to do.”

Describing himself in his Instagram bio as a “Conservationist & Entrepreneur,” Joe regularly shows off his love of animals and fitness over on his account.

Previously, an Apprentice winner has claimed the hopefuls were asked to line up in order of best-looking.