'Weather girl' Sam Fraser speaks out against fetishization of the term


'Weather girl' Sam Fraser speaks out against fetishization of the term

Shocked by the online reaction

Sam Fraser, a BBC broadcaster, has opened up about her experience as a stand-in weather presenter and the unsettling online reaction she received. When she first stepped in as a weather presenter for BBC South in 2012, she was taken aback by the response.

"Weather girl" becomes a fetishized term

Sam Fraser admits she hadn't fully realized how the term "weather girl" had become fetishized. Within a fortnight of her first appearance, she found herself featured on a social media platform called 'Babes of Britain'.

Uncomfortable conversations about appearance

Sam reveals that discussions on the website focused on her appearance, including comments about her "chubby arms" and "muscular calves." These observations made her uncomfortable and shed light on the objectification that comes with the job.

Social media exacerbates the issue

According to Sam, social media has amplified the interest in and objectification of weather presenters. She advises against searching for the term "weather girl" due to the explicit and demeaning websites she came across.


'Weather girl' Sam Fraser speaks out against fetishization of the term

Documentary explores the origins of the term

In her new Radio 4 documentary, Scorchio! The Story of the Weather Girl, Sam delves deeper into the phrase and its cultural implications. The title is a reference to a character from The Fast Show in the 1990s, highlighting the perception of weather presenters as cheerful but ditzy "dolly fillers" at the end of newscasts.

Scorchio! The Story of The Weather Girl will air on BBC Radio 4 at 11am on November 22.


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